Hallmark Cards and American Greetings are the largest producers of greeting cards in the world. In the United Kingdom, it is estimated that one billion pounds are spent on greeting cards every year, with the average person sending 55 cards per year.
The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there's nothing like a greeting card to send a special message. I'm proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions."
Standard Greeting Cards: A standard greeting card is printed on high-quality paper (such as card stock), and is rectangular and folded, with a picture or decorative motif on the front. Inside is a pre-printed message appropriate for the occasion, along with a blank space for the sender to add a signature or handwritten message. A matching envelope is sold with the card. Some cards and envelopes feature fancy materials, such as gold leaf, ribbons or glitter.
Photo Greeting Cards: In recent years, photo greeting cards have gained widespread popularity and come in two main types. The first type are photo insert cards in which a hole has been cut in the center. Your photo slides in just like a frame. The second type are printed photo cards in which the photo is combined with artwork and printed, usually on a high-end digital press, directly onto the face of the card. Both types are most popular for sending holiday greetings such as Christmas, Hanukkah & for baby showers.
Personalised Greeting Cards: Websites using special personalisation technology, such as Moonpig, allow consumers to personalise a card which is then printed and sent directly to the recipient.
Musical Greeting Cards: Recently greeting cards have been made that play music or sound when they are opened. They commonly are 3D handmade birthday cards which play traditional celebration songs such as Happy Birthday To You.
Electronic Greeting Cards: (also called E-cards) Greeting cards can also be sent electronically. Flash-based cards can be sent by email, and many sites such as Facebook enable you to send greetings. More recently, services have launched which enable you to send greetings to a mobile phone by text message. Many of these electronic services offer open or anonymous chat, to enable further discussion. Pop up Cards: Pop up Cards are normally cards that, once opened, have a picture coming outward that then giving it a surprise to the reader, giving it a 'pop out' effect. They are the most sophisticated cards that can be easily made at home. Pictures and printed messages in greeting cards come in various styles, from fine art to humorous to profane. Non-specific cards, unrelated to any occasion, might feature a picture (or a pocket to paste in a personal photograph) but no pre-printed message.
The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there's nothing like a greeting card to send a special message. I'm proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions."
Standard Greeting Cards: A standard greeting card is printed on high-quality paper (such as card stock), and is rectangular and folded, with a picture or decorative motif on the front. Inside is a pre-printed message appropriate for the occasion, along with a blank space for the sender to add a signature or handwritten message. A matching envelope is sold with the card. Some cards and envelopes feature fancy materials, such as gold leaf, ribbons or glitter.
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Musical Greeting Cards: Recently greeting cards have been made that play music or sound when they are opened. They commonly are 3D handmade birthday cards which play traditional celebration songs such as Happy Birthday To You.
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